Mike Pence Launches $3M Ad Campaign in Key Swing States, Aiming at Kamala Harris

Former Vice President Mike Pence has gone on the offensive, unveiling a $3 million ad campaign targeting Kamala Harris’s economic policies in critical swing states such as Pennsylvania, Ohio, and Montana. This initiative, organized through his conservative advocacy group, Advancing American Freedom, aims to deliver a clear message: Harris’s proposed tax hikes could spell disaster for the U.S. economy.

Pence’s Campaign Focuses on 2017 Tax Cuts Benefits

The ads are designed to highlight the successes of the 2017 Tax Cuts and Jobs Act, which Pence helped to implement alongside President Trump. These advertisements feature real-life testimonials, emphasizing the economic growth that many attribute to the tax cuts. One notable example is AnnMarie Nelms, a restaurant owner from Harrisburg, Pennsylvania, who shares her concerns about Harris’s tax proposals.

“If they raise our taxes, many of the business owners I know won’t make it through the next year,” Nelms warns in the ad, directly addressing the fears of small business owners. She criticizes Harris’s plan as a move to “push through the biggest tax increase in American history,” a message that Pence’s campaign hopes will resonate with voters.

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Ads Target Key Democratic Senators in Battleground States

The campaign doesn’t just focus on Kamala Harris; it also sets its sights on Democratic Senators in key battleground states. Senator Bob Casey of Pennsylvania and Senator Jon Tester of Montana, who both voted against the 2017 tax cuts, are specifically targeted in the ads. Liane Taylor, a real estate agent from Montana, is featured discussing the impact of tax policy on middle-class Americans.

“Rent and mortgage rates were affordable before the current administration took over,” Taylor says, emphasizing the challenges many face in today’s economy. She highlights how the tax cuts served as a boon for middle-class families and warns that raising federal taxes would be a significant setback.

Messaging Strategy: Economic Growth and Job Creation

As part of the ad blitz, Advancing American Freedom has circulated a strategic “messaging memo” to GOP candidates, urging them to focus on the economic growth spurred by the 2017 tax reforms. According to the memo, under Trump’s administration, real median household income reached a record high of $78,250 in 2019. Moreover, the tax cuts reportedly helped create over 5 million jobs before the pandemic’s economic downturn, as highlighted by American Action Forum (AAF) data.

This campaign isn’t just about past achievements—it’s a direct counter to Harris’s economic agenda. Polling by AAF found that 58% of Americans support maintaining low taxes, including a surprising 43% of Democrats. These figures suggest potential bipartisan support for Pence’s message, which could make a difference in the upcoming elections.

Critics Highlight Concerns About Harris’s Economic Plans

Meanwhile, a recent study from the nonpartisan Tax Foundation offers a stark assessment of Harris’s proposed budget. The report predicts that her policies could result in the loss of 786,000 jobs, a 2% decrease in long-term GDP, and a 1.2% reduction in wages. Moreover, it could add a staggering $4.1 trillion to the national debt, a scenario that critics are calling a recipe for disaster.

For Pence, these numbers provide a compelling narrative to position Harris’s tax proposals as a significant threat to economic stability. The ad campaign, with its focus on middle-class struggles and potential job losses, aims to frame the 2024 election as a choice between economic growth and higher taxes.

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Pence’s Strategy: Framing the Election as a Referendum on Economic Policy

By focusing on the economic consequences of Harris’s tax policies, Pence is sending a clear message to voters in swing states: their financial future is on the line. With ads rolling out in states that could decide the election, Pence is making sure that voters understand the potential risks if Harris’s tax plan is enacted.

The campaign’s aggressive strategy highlights a broader Republican push to frame the 2024 election as a referendum on economic policy. With the focus on job creation, tax relief, and the impact on small businesses, Pence hopes to sway swing voters who are looking for economic stability in uncertain times.

Conclusion: Will Pence’s Ad Campaign Sway Swing Voters?

As the 2024 presidential race heats up, Mike Pence is taking a calculated risk with this $3 million ad campaign. By zeroing in on Harris’s economic record and promoting the perceived successes of the Trump-era tax cuts, Pence is positioning himself as a defender of economic growth and middle-class prosperity.

The question now is whether this strategy will resonate with voters in key swing states. With ads targeting both Harris and Democratic lawmakers like Senators Bob Casey and Jon Tester, Pence is making a strong case for a return to conservative economic policies. If successful, this ad campaign could shift the narrative and give Republicans a crucial edge in the battleground states that will determine the outcome of the 2024 election.